Thank you for agreeing to participate in our music study. Most people find this to be an enjoyable way to contribute to the improvement of music on the radio in the area. We’re sure you will feel the same.

OUR PURPOSE is very simple -- we want to get your honest, “emotional” reactions to the material that we present to you. While we hope you enjoy yourself, we are actually depending on you to give us your full attention and to realize that, for our client, this evening is very expensive, and very serious business. They will be making changes in what they play based solely on what you tell them you like and dislike. You have been carefully screened, and invited to participate based on the answers you gave us on the telephone. You represent thousands of people in the area, just like yourself. In research, this type of “sampling” is very statistically, reliable…provided you do your share.

Upon arriving at the venue, please sign-in and present a picture ID. Our hostess will provide an information sheet to you.

Feel free to enjoy light refreshments. The moderator will invite you to enter the testing room, once the room is ready.

During this study, you will be hearing a variety of material, but mostly, a great deal of music. We will play the most familiar part of many songs, often called the “hook”. While you may have liked a song at one time, and no longer like it (or vice versa), tonight, we are actually only concerned with “how much you would like or dislike hearing each song, if you heard it on the radio TODAY”.

Each person has a hand held unit that has both a 0-10 KEYPAD and 0-100 DIAL, each activated at different times. When listening to music, just as you'd expect, the closer you turn the dial toward "0" the less you would want to hear that song on the radio, and the closer you turn the dial toward "100" the more you would want to hear that song on the radio. We ask that you use the dial moment-to-moment, second-to-second, and song-to-song, to tell us how much you would or wouldn't want to hear each song on the radio. When listening to you music you must always use the dial and not the keypad. Please use the FULL SCALE throughout the evening.

Your responder is connected to a laptop computer on the front table. The computer “polls” your dial every second so it is important that, when listening to music, you change your dial whenever your opinions change. After the groups are completed, we print a graph, which shows the average score for each second of the test. The graph looks a lot like a medical EKG chart and we are able to tell what you, as a group, liked and disliked, at any given moment.

At the end of the session, your hostess will pay you.

The money you earn after the study may not last more than a few hours. However, the information you provide will have a longer-lasting benefit to you: Better music on the radio in your community!

We hope you enjoy participating in our music study.